https://aplusnursingexperts.com/wp-content/uploads/2019/10/LOGO-APLUS-300x60.png 0 0 David Munene https://aplusnursingexperts.com/wp-content/uploads/2019/10/LOGO-APLUS-300x60.png David Munene2019-06-30 12:54:372019-06-30 12:54:37Market Potential Indicator (MPI)
Market Potential Indicator (MPI)
Market Potential Indicator (MPI) is an index used to compare emerging markets along various dimensions. This index was developed as a result of an extensive study by MSU CIBER (Michigan State University Center for International Business Education and Research). In a cohesive and concise paper, answer the following questions:
- What are the indicators used in developing this index?
- Which of the indicators, in your opinion, would have a greater impact for a company that markets laptop computers?
- Using the MPI, which countries would be ideal for this company to enter? Why?